“It’s rare that you get double acts anymore,” says Lowe. Will told Rolling Stone at the time, “I look at them like a hood ‘NSync.” Will produced 2015’s SremmLife, whose title doubled as a philosophy: “the good life, the family, safe sex and paychecks,” Lee has said. He signed them to his label, EarDrummers, which the brothers renamed themselves after (read their name backward). Later they moved to Atlanta and caught the attention of Mike Will Made It, who’d recently produced much of Miley Cyrus’ Bangerz. In 2011, they became Dem Outta St8 Boyz, making it as far as a talent competition on BET. Since forming in 2013, Sremmurd – brothers Khalif “Swae Lee” and Aaquil “Slim Jxmmi” Brown – have been aiming to make music that’s, as Lee has said, “acceptable, but weird as fuck.” The Brown brothers grew up in Tupelo, Mississippi, before moving out as teenagers and into a duplex, hosting huge parties where they showed off their music.
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